dollars for custom phone numbers

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San Francisco, a city with no shortage of status symbols, has just gained another: the 415 area code. Like New York's 212 before it, phone companies are mixing a new, dare-we-say ugly area code, 628, in for new numbers. But there's no need to panic. As with all status symbols in San Francisco and elsewhere, a 415 number can be yours, for a price.



Ed Mance operates PhoneNumberGuy.com from the city. He started the company when he was looking for a business he was setting up and wanted to get a set of numbers that shared a common prefix. He couldn't find any. Once he figured out how to get groups of numbers (a quest that took him several years), he found a marketplace waiting. At first he sold numbers on eBay; now he sells them by the thousands each year from his Web site.



415 was a "sizable market" even before the appearance of 628, Mance told me when we spoke by phone this week. But it's not the most in-demand area code. "310" -- Los Angeles -- "right off the bat, are the hardest numbers to secure. They're extremely rare. People can't get a 310, even a random 310 anymore." Instead, they're stuck with LA's version of 628, 424. "Nobody wants a 424," Mance said, "especially if they're in business."

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We cannot avoid using new codes, unfortunately. The cities are growing so fast that the old code system cannot cover new areas and regions areaphonecodes.com/united-states/312. It is not always a lucky thing to transfer to a new code but it is not a tragedy. At first, there may be some confusing but very soon you get used to a new area code. You just need to follow up not to miss the change.